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Preparation for the Certified Business Administration test in Marketing (CBP).

This course seeks to acquire basic skills in marketing. It helps the trainee prepare for the Certified Business Administration test in Marketing (CBP).

Details

Description of the training program (training course)

This course seeks to acquire basic skills in marketing. It helps the trainee prepare for the Certified Business Administration test in Marketing (CBP).

 

  The general objective of the training program

Providing participants with basic skills and preparation for the Certified Business Administration (CBP) exam in the field of marketing.

 

  Detailed objectives of the training program

1. Knows what is meant by marketing.

2. Defines the marketing framework.

3. Enumerates the types of marketing studies.

4. Conclude the things that should be done and what should not be done in marketing.

5. Shows the types of consumer behavior.

6. Explains the consumer’s purchasing factors.

7. The consumer reads.

8. Explains the concept of targeted marketing.

9. State the marketing and communications objective.

10. Develops marketing plans.

11. Shows pricing standards.

12. Explains the concept of branding.

13. Develops appropriate marketing plans for the brand.

14. Reviews different pricing strategies.

15. Explain what is meant by the stages of the product life cycle.

16. Analyzes market trend.

17. Evaluate the product.

18. Explain the concept of market communication.

19. Enumerate the types of communication.

20. Explains the pricing factors.

21. Explain the concept of distribution.

22. Design distribution strategies.

23. Shows direct and indirect distribution channels.

24. Explain the stages of distribution.

25. Shows how to activate technology in marketing.

26. Design a website.

27. Explore electronic marketing channels.

28. Evaluates marketing plans.

Course information

  • Course start date : 2023-04-22
  • Duration : 25
  • Hours: 25
  • Number of seats: 1000
  • studying days : from الأحد to الخميس
  • Study time : 19:00 - 22:00
  • Training period: مسائي
  • training type:

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