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Preparing for the Certified Business Administration (CBP) Marketing exam
This course aims to impart essential marketing skills and helps trainees prepare for the Certified Business Management Professional (CBP) Marketing exam.
Details
The overall objective of the program is to equip participants with the essential skills and preparation for the Certified Business Management Professional (CBP) Marketing exam.
The specific objectives of the program are:
1. To define the concept of marketing.
2. To define the framework of marketing.
3. To list the types of marketing studies.
4. To deduce what to do and what not to do in marketing.
5. To identify the types of consumer behavior.
6. To explain consumer purchasing factors.
7. To analyze the consumer.
8. To explain the concept of targeted marketing.
9. To explain the purpose of marketing and communication.
10. To develop marketing plans.
11. To explain pricing criteria.
12. To explain the concept of branding.
13. To develop appropriate marketing plans for a brand.
14. To review different pricing strategies.
15. To explain the stages of the product life cycle.
16. To analyze market trends.
17. To evaluate a product.
18. To explain the concept of communication in the market. 19. Lists types of communication.
20. Identifies pricing factors.
21. Explains the concept of distribution.
22. Designs distribution strategies.
23. Identifies direct and indirect distribution channels.
24. Explains the stages of distribution.
25. Demonstrates how to utilize technology in marketing.
26. Designs a website.
27. Explores e-marketing channels.
28. Evaluates marketing plans.
Program Topics
Program Topics Expected Training Time
Main Topic: Introduction to Professional Marketing
Introductory Communication 60
Explains Types of Communication 60
Evaluating Consumer Behavior 60
Developing a Marketing Plan 60
Product Evaluation 60
Market Evaluation 60
Main Topic: Consumer Behavior/Developing a Marketing Plan
Diagnoses dos and don'ts in marketing. 60
Identifies types of consumer behavior. 60
Explains consumer purchasing factors. 60
Identifies the concept of targeted marketing. 60
Main Topic: Product and Market Evaluation/Targeted Marketing/Brand Positioning
Marketing and Communication Objectives/Marketing Plans/Pricing Criteria. 60
Brand Concept/Marketing Plans Suitable for the Brand. 60
Reviews Different Pricing Strategies. 60
Explains the Meaning of Product Lifecycle Stages. 60
Analyzes Market Trends. 60
Main Topic: /Marketing Strategy/Communication and Business Communication/Product Launch Planning
Explains Pricing Factors. 60
Explains the Concept of Distribution. 60
Designs Distribution Strategies. 60
Explains Direct and Indirect Distribution Channels. 60
Develops Targeted Marketing. 60
Main Topic: /Pricing/Distribution/Technology in Marketing/Marketing Strategy Evaluation
How to Activate Technology in Marketing. 60
Designs a Website. 60
Explores Digital Marketing Channels. 60
Integrating Technology into the Marketing Process
60
Evaluating the Marketing Strategy
60
Exercises and Assessment:
- Define the concept of marketing
- What are the advantages and disadvantages of digital marketing techniques?
- Explain how to measure results
Training Program Requirements and Equipment
- Review and Role-Playing
- Computer Skills
- Knowledge of Marketing Fundamentals
- Tools Used
- Computer
- Data Projector
- Whiteboard
- Worksheets
References
John Carlson 2023 Digital Marketing: A Comprehensive Guide Routledge
Timothy Moore 2022 Marketing: Principles and Practices Pearson
Ahmed Mostafa 2023 Digital Marketing: Successful Skills and Techniques Dar Al-Fajr
Hossam Hafny 2022 Digital Marketing Essentials Dar Al-Masira
Mohamed Abdel Hamid 2021 Content Marketing: Your Comprehensive Guide Dar Al-Nahda Al-Arabiya
Course information
- Course start date : 2023-04-22
- Duration : 5
- Hours: 25
- Number of seats: 500
- studying days : from الأحد to الخميس
- Study time : 19:00 - 22:00
- Training period: مسائي
- training type: